GTM Advisors needed a marketing site that accurately reflected their advisory consulting practice and performed well in search rankings. I owned the build end to end, choosing a Jamstack architecture to maximize load speed and SEO performance while enabling the marketing team to manage content independently.
What I built
- Astro static site: Built with Astro to ship zero unnecessary client JavaScript by default, achieving strong Lighthouse scores and a fast technical foundation for SEO.
- Directus CMS: Decoupled content from the frontend using Directus. Configured SQL schemas and REST API endpoints so the marketing team could update copy and case studies without touching code.
- Responsive frontend: Converted visual designs into a responsive, accessible component system structured for long-term maintainability.
Why it mattered
The Jamstack architecture reduced hosting overhead and gave the marketing team a self-serve content workflow, while fast page load times supported organic search discovery.